CNL Design

Senior Visual Designer
& Visual Strategist

São Paulo · Working worldwide

Fernando Canal —Shaping identitiesthrough strategy,craft and direction.

Building distinctive brands and visual systems across identity, campaigns and digital experiences.

Selected work
↓ 2024—2026

Selected work

01

Le Grand Salon

Café & pâtisserie

Brand identity · Art direction

Le Grand Salon — visual identity
02

Gold Brew

Specialty coffee

Brand identity · Visual system

Gold Brew — visual identity
03

Saddle and Sands

New-wave American cuisine

Brand identity · Logo system

Saddle and Sands — visual identity
04

Bridge

New-wave American cuisine

Brand identity · Logo system

Bridge — visual identity
05

Mythos

Digital community

Campaign system · Static creative

Mythos — visual identity
06

DeveE

Web3 ecosystem

Campaign system · Static creative

DeveE — visual identity

02 / Selected clients

Brands I've helped move forward.

03 / Profile

Fernando Canal, senior visual designer and visual strategist

Strategy gives the work meaning. Craft makes it impossible to ignore.

I'm a senior visual designer and visual strategist helping brands turn positioning into clear, memorable visual systems — from identity to campaign execution.

My practice brings together strategic thinking, art direction and hands-on design for agencies, technology companies and international teams.

Brand identity

Visual systems

Art direction

Campaign creative

Static paid media

Presentations